Failing to protect your business’ data could have serious repercussions for your brand

By Isaac Kohen, published in TechRadar 

After decades of an eager and unbridled embrace of the online ecosystem, companies and consumers are becoming painfully aware of the vulnerabilities associated with the digital age. A superfluous series of high-profile data breaches, cases of corporate mismanagement, and tragic insider thefts are causing many people to question the efficacy of our relationship with the internet and its abundance of immersive platforms.

As a result, positive brand awareness is quickly becoming intertwined with competent data protection, and, as expected, many companies are struggling in this regard.

Big data has big problems

For instance, in March, Facebook launched an ambitious public relations campaign intended to help the company restore its damaged reputation after the often-reported Cambridge Analytica scandal revealed that an unprecedented level of mismanagement and ignorance allowed a third-party to siphon the personal data of 87 million users.

To support the initiative, Facebook CEO, Mark Zuckerberg, released a cogent statement explaining, “We have a responsibility to protect your data, and if we can’t then we don’t deserve to serve you.”

Nevertheless, the company closed out September with news of yet another data breach, this time compromising 50 million accounts. Publicly, Facebook says that it’s prioritizing data security, but protecting their users’ data continually proves challenging.

To be sure, Facebook is not alone. Yahoo, Equifax, Under Armour, and even the U.S. Department of Defense and the U.S. electrical grid have endured network breaches.

For all their problematic peculiarities, each of these incidences share a common theme. They were perpetrated by malicious but external bad actors. Unfortunately, these and other organizations are also frequently plagued by numerous internal risks that threaten to undermine data security. Internal threats like accidental sharing or intentional data theft actually lead to more data loss than exploitation of software vulnerabilities and external threats combined.

What’s more, since social media conglomerates aren’t the only companies with significant amounts of data to protect, this shifting and increasingly perilous digital landscape can seem daunting for companies consider.

A problem with a solution

Fortunately, the current data loss prevention crisis is not a problem without a solution. In fact, there are tangible steps that any company can take to secure their data, protect their brand, and promote their bottom line.

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